The Role of Generation Z in Philanthropy in Shaping the Nation's Character

Abstract

Strengthening philanthropy must continue to be carried out considering the activities are often carried out by our nation. Philanthropy in Indonesia started from traditional philanthropy that comes from religion and the implementation of philanthropy in its development has changed, especially for generation Z. The purpose of this study is to discuss the role of generation Z in philanthropy in shaping the nation's character. This study uses a qualitative method with a literature study approach, analyzing theories based on phenomena that occur to obtain a comprehensive understanding of the role of Generation Z in philanthropy in shaping the nation's character. The results of the study show that generation Z as the nation's next generation must receive special attention in carrying out this philanthropic practice as well as possible. Generation Z tends to be close to digitization so that Generation Z can develop digitalization-based philanthropy based on Pancasila. Philanthropy is expected to be the basis for Generation Z to develop social activities because human life cannot be separated from social and economic pillars, even things that can glue public relations together and can help the nation's economy. The social pillar of the nation is generosity which is the awareness that must be offered to overcome difficulties so that the welfare of society as a whole in various lives can be realized. It is feared that the characteristics of Generation Z that are closer to social media will hurt people's social relations so the participation and role of Generation Z in philanthropy need to be strengthened and get attention from the government.